November 11, 2021

CONTACT: Scott Heiberger

Farm parents sought for research study

Do news reports about farm injuries to children affect parents’ knowledge, attitude and behavior toward child safety on farms?

The National Children’s Center for Rural and Agricultural Health and Safety, part of the National Farm Medicine Center at Marshfield Clinic Research Institute, is recruiting farm parents to participate in a study assessing the effects of reading injury news articles.

“Farm parents play a large role in their kids’ appreciation for agriculture, and they also make key decisions regarding their children’s health and safety,” said lead researcher Bryan Weichelt, Ph.D., a fifth-generation farmer, father, and military veteran, raised on a small central Wisconsin dairy farm. “The results of this project may guide future research and educational programs surrounding the communication of agricultural health and safety.”

Parents will earn a total of $50 of the course of the study, and an additional $20 by completing a one-year follow-up. Eligible farm parents will fill out two online surveys and read four news articles overs a six-week period, answering a few questions along the way.

For information, visit or e-mail


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